Using our Blog Introduction Generator, you can start your post with a great introduction.
The first thing your readers see when they visit your post is the introduction. Your topic and style will become clearer as a result. How you introduce your work will determine whether or not people read further. Short and sweet: What you say in your introduction matters, so you might as well brush up on it.
What to Write in a Blog Introduction
A good blog post introduction needs to accomplish several things.
A great introduction helps you determine if you've done enough to call a draft "done."
Each time you write a blog post, think to these three goals:
- Make your readers want to read the next sentence
- Explain your angle or opinion
- Give your readers an overview of what they will take away
But when writing you have a great enemy: the attention span. You have to catch the reader attention as soon as possible.
Don't be afraid to rewrite your blog introduction: if you see that a sentence can be edited or delete, don't hesitate and take action.
How to Write a Blog Introduction
Well begun is half done. By crafting a blog introduction you will set expectations and make readers know what they will learn.
We've tried and tested some best practices through the years.
Here is a 4 steps formula to outline your introduction.
1 - Your first line is your pitch
You have only one or two sentences to catch someone's attention. It is your slogan, your why. Use it wisely, take time to craft a great one.
Use a thought provoking questions, or an analogy or even a personal story to create an emotional bound with your readers.
2 - Introduce a problem
Now you need to explain why readers should care about your what you've written. Give some background on how the issue came to be, describe the issue, or include a relatable joke.
Be mindful of who will be reading the post and how the topic will affect them.
Don't make the problem appear bigger than it actually is by using old, over-dramatic, and outdated statistics.
3 - Propose a solution
Having addressed the reason someone would read your blog post, it's time to offer a solution. Make sure your primary keyword is used in the antidote to the problem.
Clarity is better than cleverness here.
Don't stuff every search term into a sentence just to abuse your writing privileges.
4 - Set the bar
As a bonus, here's a sneak peek of what's coming up. Tell the reader what they will take away after your article. Actionable content is what readers want.
Compelling Blog Introduction Examples
That's enough theory for now. Let'see how some examples of great introduction that uses this 4-step formula.
This article from ahrefs is a good example:
1 - Is the first line a good pitch?
The writer opens the article using a contrarian view.
2 - How the problem is introduced?
One sentence for the problem. Simple and direct: you're doing keyword research wrong.
3 - Propose a solution
You have to find topics to naturally plug your product recommendations with enough search demand.
4- Set the bar
Why the old approach did not work? Here's a sneaky peek with a two-sentence examples to make the reader sure they can understand what is the learning at the end of this piece of content.
