Meta descriptions are promises you make to searchers.
In search engines like Google and Bing, a SEO meta description appears underneath the title of your website. By describing your web page content in a few words, you are able to explain its content to your visitors.
The first impression people have of your page can affect whether or not they click on your link. This is why it's an important element of SEO.
What effect do meta descriptions have on SEO? Basically, they don't have an impact on rankings. Searchers see them first when they encounter one of your pages, so they are an important component of your SEO strategy.
Providing meta descriptions for your website's content is important because it allows users to learn more about what your website is about. A meta description helps users determine the relevance of your site for a specific search query.
It is important to have a compelling meta description even if it does not directly affect page rankings.
If Google thinks the meta description tag gives users a more accurate description than the on-page content alone, they may use the meta description tag in search results to generate a snippet.
With a meta description tag, users can get an idea of what a particular page is about in a short and relevant manner. The goal of the meta description is to convince the user that the website is the one they are looking for.
A meta description can be as long as it wants, but it is truncated in Google Search results as needed, typically to fit the device.
In order to improve the quality of the meta descriptions, Google is rewriting them.
Most meta descriptions in organic search results are being rewritten by Google, according to recent research.
Approximately over 60% of unique page descriptions are rewritten by Google, according to Ahrefs.
It is estimated that 70% of page 1 mobile meta descriptions have been reworded, according to Portent.
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